Apart from straightforward banner branding, the tagging boxes, email templates and twitter box can be branded as well. Add to this the fact that FANCAM can display embedded video, execute sound files and display any other type of branded digital content – it becomes the ultimate interactive branding “canvas”.
Viral potency and social media penetration
The nature of the content is such that users have a natural tendency to share it via their social media networks. This fact not only generates a lot of traffic to the content, but also allows brands to effectively communicate within the social network of the fans.
The complete customizability and interactive nature of the FANCAM makes the FANCAM the ideal platform to launch competitions. This allows fans who were not at the games themselves to engage in the FANCAM and share in the fame of the game. “Find the mascot” or “tag the celebrity” is a simple way to increase time spent in this branded environment and encourage greater interaction.
Closing the marketing loop
On-field branding and brand exposure does not stop with the event. When capturing the FANCAM, so are the banners and signage. FANCAM allows online branding, naming rights, brand customization, sponsorships, customized tagging, embedded videos and the selling of merchandise. The FANCAM goes live 24 hours after the event which brings the fans back to reliving the event. With FANCAM, the fans’ experience is prolonged and marketing communications are extended.
FANCAM becomes event inventory. A FANCAM can be sold to sponsorships which, either us, or the client can approach. Brand banners and signage exposure can easily be measured through website views, tags and average amount of time spent on the FANCAM. Email addresses are captured for databases to use in future campaigns.