Chances are you were captured on the first-ever Barclays ATP World Tour Finals FANCAM, which provides a remarkable 360 degree view inside London’s iconic arena on the day Roger Federer defeated Jo-Wilfried Tsonga to win his sixth year-end finale.Fans in attendance can tag themselves in the 15,000 megapixel image and share it with their friends on Facebook and Twitter. Additionally, all tennis fans have the chance to win tickets to the 2012 event by finding this year’s eight Barclays ATP World Tour Finals singles players, who are hiding in the crowd.

A capacity crowd gathered at The O2 arena, with a host of stars including Pippa Middleton, Cristiano Ronaldo, Boris Johnson, Lily Cole and David Gandy, all of whom can be seen in stunning clarity in the interactive photo. Enabling fans to become uniquely involved in the experience, the fan-focused initiative is a joint marketing collaboration between SEI London and the ATP World Tour.

Tinus Le Roux, Founder, Gigapixel FanCam said, “The Barclays ATP World Tour Finals is a highlight in the global tennis calendar. This FANCAM is an industry first, ensuring fans can enjoy and re-live the experience themselves and with their friends and family, time and time again. We are excited at the potential within the tennis world and what this new technology can deliver to the game and how fans interact with it.”

FANCAM has been endorsed by a host of big brands – including McDonalds, Red Bull, Coca-Cola and U2 – and has attracted more than 2 million page views. More than 350,000 fans have tagged themselves in FANCAM images.

15/12/2011 – www.atpworldtour.com